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Ticketing

Ticketing and entry fees for amateur sports events

Ticketing software is the easy part; demand is the hard part. Most amateur events lose more money to an event nobody could find than to any payment fee.

List your event freeBrowse tournaments

Free for players and organizers

  • Local event calendar by city and sport
  • Team or individual registration with roster invites
  • Live results, brackets and standings
  • Direct messaging with organizers
  • Spectator ticketing on the same page
I organize events

Two revenue lines, two audiences

Team entry fees come from captains and are booked weeks ahead. Spectator revenue comes from families and locals and is decided in the last 48 hours. They need different messages and different pages.

  • Team entries: fixed fee, hard deadline, confirmed publicly
  • Spectators: free-to-browse event page with time, venue and parking
  • Add-ons that outperform ticket price rises: food, kit, programme
  • Free entry for under-12s tends to increase total gate revenue
  • Clear refund and weather policy published up front

How ticketing works with AthletiLink

AthletiLink is the discovery and registration layer: a public page teams and spectators can find, registration for teams, and messaging with captains. You keep your existing payment or ticketing provider, and no percentage of your gate leaves the event.

Pricing without killing turnout

Set the team fee from real costs — pitch hire, referees, medals, insurance — divided by a conservative team count, then add a 15% contingency. Amateur events die from optimistic entry forecasts far more often than from underpricing.

Step by step

  1. 01

    Cost the event honestly

    Pitches, refs, medals, insurance, contingency.

  2. 02

    Price from a conservative team count

    Assume fewer entries than you hope for.

  3. 03

    Publish the event page

    Free, public, with venue, times and policies.

  4. 04

    Sell entries first, gate second

    Different audiences, different timing.

  5. 05

    Post results and photos

    It compounds attendance next time.

Events by city

Frequently asked questions

Does AthletiLink process ticket payments?

No. You use your own payment or ticketing provider and keep 100% of entry and gate revenue; AthletiLink handles discovery, listings, registration and messaging.

Should spectator entry be free?

For most grassroots events, yes — free entry with paid food and merchandise usually nets more than a small gate charge, and it grows the crowd that attracts teams next year.

Is it free to list or find a sports event?

Yes. Browsing events, tournaments and leagues is free, and organizers can publish a listing and take registrations without a listing fee.

Do I need an account to browse events?

No. Event pages, tournament listings and results are public. You only need a free account to register a team, message an organizer or save an event.

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